Luxury residential and commercial real estate developer, Dubai. Enterprise budget. Marketing to HNW Indian, Arab, and European buyer segments.
Running three separate agencies across three developments - no unified account structure, campaigns bidding against each other (CPCs up to AED 180-220). Last-click attribution only. Lead quality was poor: high volume, low intent.
Unified Google Ads architecture under one MCC with shared negative keyword master list (4,400 terms). Campaign segmentation by buyer persona and language (English/Arabic). RLSA audiences layered to increase bids for previous site visitors. GA4 connected to CRM lead scoring. Custom attribution model implemented.
"The unified account structure alone saved us AED 40,000 a month in wasted spend. The pipeline quality improvement was the real transformation..."
