Social Media Marketing (CS-GCC) – Peritum Creative House

3x LinkedIn Pipeline Growth for a Dubai PropTech SaaS - AED 4.8M Attributed

Client Profile

PropTech SaaS company, Dubai. AI-powered property management software. 180 enterprise clients. Average contract value: AED 280,000/year. Previous social media: sporadic CEO posts, zero paid social.

Challenge

What Wasn't Working

Invisible on LinkedIn. Sales team sourcing leads entirely through events ($0 from digital).

01 C-suite personas not aware of the brand.

02 Sales pipeline had dried up post-pandemic as event-driven leads declined.

Solution

Three-track LinkedIn strategy:

Executive Thought Leadership (weekly articles from CEO and CTO)
Company Page (targeted content for 3 buyer personas).
LinkedIn Ads – ABM approach with customized sequenced campaigns (AED 35,000/month ad spend).

CEO LinkedIn followers: 820 to 22,400 in 12 months.
Pipeline from LinkedIn: AED 0 to AED 4.8M.
LinkedIn Ads ROAS: 14.2x (AED 35K spend generated AED 497K closed revenue).
Avg sales cycle for LinkedIn leads: 67 days (vs 124 days for referrals).

LinkedIn Ads ROAS

0 X

LinkedIn Pipeline (AED)

0 M

CEO Followers

Avg Sales Cycle

0 Days

"LinkedIn went from something our CEO did occasionally to our most predictable pipeline source. The executive thought leadership programme was the decision that changed everything..."

VP Sales