Luxury residential developer, Abu Dhabi and Dubai. Flagship development: ultra-premium waterfront apartments, AED 3.5M-18M.
Website was 5 years old, designed as a brochure rather than a lead generation tool. 9-second load time. Lead forms went to a non-monitored generic email. Generating 320 forms/month but only 4% converting to site visits. No CRM, no WhatsApp integration.
Full bilingual redesign (English/Arabic) targeting HNWI buyers. Interactive 360° apartment views and floor plan explorer. Built with Next.js headless CMS. WhatsApp Business API integration for instant lead follow-up. Salesforce CRM integration. Automated nurture sequences.
"Our previous site was a beautiful brochure that nobody could use on their phone. Peritum rebuilt it as a sales tool. The WhatsApp integration alone changed how our sales team works..."
