2.4M Instagram Followers and ₹18Cr in Social-Attributed Revenue — D2C Wellness Brand
- Social Media Marketing
- Meta Ads
- Influencer Marketing
- Content Strategy
Client Profile
D2C wellness and nutraceuticals brand, Mumbai. Founded 2021. Ayurveda-rooted formulations with modern clinical backing. Instagram: 380,000 followers at engagement start. 22 SKUs.
Challenge
What Wasn't Working
High engagement but poor conversion.
Solution
- Content pillar architecture: 5 pillars mapped to buyer awareness stages.
- 8-week content calendar.
- Influencer programme rebuild: replaced 12 macro creators with 38 micro creators using performance-linked compensation.
- Meta Ads rebuilt with separate campaigns for cold, warm, and hot audiences.
- Vernacular expansion: Hindi and Marathi short-form Reels.
- Instagram: 380,000 to 2,400,000 followers (530% growth) in 14 months.
- Influencer programme ROI: ₹12L spend generating ₹8.4Cr attributed revenue (7x).
- Meta Ads ROAS: 1.6x to 5.2x with same budget.
- Total social-attributed revenue: ₹18Cr in 14 months.
Instagram Followers
0
M
Influencer ROI
0
x
Social Revenue
₹
0
Cr
Meta Ads ROAS
0
x
"Every agency we'd tried promised reach. Peritum gave us a system. The micro-influencer model alone transformed our economics - we stopped paying for followers and started paying for sales."
