Founder of a ₹500Cr FMCG Brand Becomes Category Authority - From 0 to 280,000 LinkedIn Followers

  • Google Ads PPC
  • Shopping Campaigns
  • Performance Max
  • Attribution

Client Profile

Co-Founder and CEO of a ₹500Cr FMCG brand (organic/natural foods). IIT/IIM background. LinkedIn: 3,200 followers. Google search result: 2 old press releases, zero thought leadership.

Solution

  • 12-month personal brand programme.
  • LinkedIn architecture: 3x weekly posts (insight, founder stories).
  • SEO/ORM: 8 authored articles on ET Brand Equity, Inc42, YourStory.
  • Wikipedia stub and Knowledge Graph entity created.
  • Speaking: 4 prominent conference appearances secured.
  • PR: 6 major features in Tier-1 publications.
  • LinkedIn followers: 3,200 to 280,000 (+8,650%) in 12 months.
  • Average post engagement: 4.8%.
  • Glassdoor negative thread suppressed to page 2.
  • Speaking invitations: 22 received (vs 2 prior year).
  • Fundraise outcome: ₹200Cr secured.
Fundraise Supported
₹ 0 Cr
LinkedIn Followers
0 K
Growth in 12 Months
0 %
Avg Post Engagement
0 %

"I always believed my product spoke for itself. What Peritum helped me realise is that in today's market, investors and partners make decisions based on the founder's perceived authority..."

Co-Founder & CEO

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