71.4Cr Martech Savings and 220% Lead Quality Improvement - Indian EdTech Platform

  • Marketing Audit
  • Martech Consolidation
  • Attribution
  • Lead Quality

Client Profile

Online EdTech platform, Bengaluru. Series B, ₹180Cr ARR. 140,000 active learners. Marketing team of 22, using 31 distinct SaaS tools.

Solution

  • Complete 6-week audit.
  • Consolidated from 31 to 14 tools.
  • Migrated attribution from UA to GA4 + BigQuery (data-driven multi-touch).
  • Killed Google Display Network and broad-match YouTube campaigns; redirected budget to Search, PMax, and LinkedIn.
  • Implemented HubSpot lead scoring model with 18 behavioural signals.
  • Martech costs reduced from ₹36L/year to ₹16.4L/year.
  • Total program savings: ₹1.4Cr in year 1.
  • Lead valid rate: 26% to 79% (220% improvement).
  • Lead valid rate: 26% to 79% (220% improvement).
  • CAC reduced ₹8,400 to ₹3,100 within 9 months.
    Total Year-1 Savings
    ₹ 0 Cr
    Lead Valid Rate
    0 %
    Lead Quality Improvement
    0 %
    CAC
    ₹ 0

    "The audit was an intervention, not a consultation. Peritum didn't just tell us what was wrong - they showed us, with data, exactly which tools we were wasting money on..."

    - CTO & Co-Founder

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