Managing Director of a Dubai-based Islamic finance and wealth structuring firm. 22 years experience. LinkedIn: 1,800 followers. Firm managing AUM of $1.2B but had minimal digital presence.
Significant mandates lost to competitors with stronger digital presence and thought leadership. Prospective HNWIs now actively Google advisors before meetings. MD's expertise was world-class offline but invisible online.
18-month bilingual English-Arabic personal authority programme. LinkedIn: 3x weekly posts on Islamic finance trends and Sharia-compliant structures. Authored content: 6 articles in Tier-1 regional business press. Speaking: Secured 5 speaking slots (including WIBC). ORM protocols established.
"In Islamic finance, reputation is not a marketing asset - it is the product. Peritum understood this and built a programme that enhanced credibility rather than commoditising it."
