Independent wealth management and family office advisory firm, Dubai. 22 years in market, AUM over $800M. Previously relying entirely on referral-based client acquisition.
Zero organic search presence. Website had 12 pages, no blog, zero structured data. Zero Arabic pages despite 40% of target audience being Arabic-speaking. Leadership team returned no meaningful search results. Big 4 banks dominated search terms.
Bilingual SEO architecture (English and Arabic) with hreflang implementation. 8 cornerstone pages targeting high-value commercial terms. Entity optimisation: firm and partners added to Knowledge Graph. Schema markup and AEO strategy targeting AI (ChatGPT/Perplexity). Prestige backlink programme (UAE business press).
"Our business was built on referrals and relationships - we never thought digital would be relevant for our clientele. Peritum proved us completely wrong."
