147% Conversion Rate Improvement — D2C Home Décor Brand's Website Rebuild
- Website Development
- CRO
- UI/UX Design
- Shopify
- Next.js
Client Profile
D2C home décor and furniture brand, Jaipur. ₹35Cr annual revenue. Artisan-made products, hand-blocked textiles, and sustainable furniture. 60,000 monthly website visitors. Existing site: 4-year-old Shopify Plus store with heavy theme customisation.
Challenge
What Wasn't Working
Google Analytics showed 71% of traffic was mobile, yet mobile conversion rate was 0.3% vs desktop 1.9%. Product photography was excellent — the site was killing the conversion that the products deserved.
Solution
CRO-led UX redesign and technical rebuild over 10 weeks.
- Phase 1
(Weeks 1–2): UX audit — 12 user session recordings, 3 moderated usability tests, heatmap analysis. Identified 11 friction points. - Phase 2
(Weeks 3–6): Design system and UI rebuild — new component library in Figma, mobile-first layouts, product page redesign with sticky add-to-cart, trust signals and review widgets above fold, instalment payment (EMI) prominently displayed. - Phase 3 (Weeks 7–9): Technical: Shopify headless build with Next.js 14, Core Web Vitals from 38 → 96 Lighthouse score,
4.8s → 1.2s LCP. - Phase 4 (Week 10): A/B testing infrastructure configured, 6-test roadmap launched at go-live.
- Conversion rate: 0.8% → 1.98% (+147%)
- Mobile conversion rate: 0.3% → 1.4% (+367%)
- Checkout completion rate: 12% → 58% (abandonment reduced from 88% to 42%)
- LCP: 4.8s → 1.2s
- Core Web Vitals Lighthouse: 38 → 96
- First 90-day revenue impact: +₹2.8Cr vs prior period
Conversion Rate Lift
0
%
Page Load
0
s
Mobile CVR Improvement
0
%
90-Day Revenue Impact
₹
0
Cr
"The audit sessions were the most valuable two hours we've ever spent. Watching real customers struggle to find the checkout button - that was humbling..."
