From ₹4.2L to ₹31L Monthly Revenue in 5 Months — D2C Skincare Brand
- Google Ads PPC
- Shopping Campaigns
- Performance Max
- Attribution
Client Profile
D2C skincare and personal care brand, Bengaluru. Founded 2020. ₹8Cr annual revenue at engagement start. Dermatologist-endorsed product line. Previously managing Google Ads in-house.
Challenge
What Wasn't Working
In-house team running broad-match keyword campaigns with no negative keyword structure and zero conversion tracking beyond last-click.
Solution
- Full account restructure over 14 days. Separate Shopping campaigns by
- margin tier with TROAS targets calibrated to product profitability.
- Performance Max rebuilt with audience signal layers from CRM customer lists and high-intent in-market segments. 2,800 negative keywords added.
- Brand search isolated in dedicated campaign to protect branded traffic from PMax cannibalisation.
- Creative testing framework: 5 headlines × 3 descriptions × 2 images per ad group, rotating weekly.
- GA4 + GTM configured for full e-commerce tracking with Looker Studio reporting.
Final ROAs
0
x
Reduced ACoS
0
%
Monthly Revenue
₹
0
L
Month Timeline
0
"We'd convinced ourselves Google Ads didn't work for skincare. Peritum showed us it was the account structure, not the channel. The difference was night and day within 30 days.”
