0 to 84,000 Monthly Organic Visitors in 11 Months - B2B HR-Tech SaaS
- SEO
- AEO
- Technical SEO
- Content Architecture
- Link Building
Client Profile
HR-Tech SaaS company, Pune. Series A, 80 employees. Platform: AI-powered talent acquisition for mid-market Indian enterprises. Organic traffic at engagement start: 3,200 monthly visitors, all brand search.
Challenge
What Wasn't Working
Zero organic visibility for non-branded HR and recruitment terms. Domain Authority of 14. Content team producing blog posts without an SEO brief or keyword strategy
Solution
- Complete technical SEO rebuild over 30 days.
- Core Web Vitals from failing to 94 Lighthouse score.
- Keyword architecture: 3 pillar pages supported by 47 cluster articles.
- Entity optimisation: brand, product, and founder entities added to Google’s Knowledge Graph.
- AEO layer: 34 FAQ schemas targeting AI citations.
- Backlink programme: 26 DR60+ editorial links built in 11 months.
- Organic traffic: 3,200 to 84,000 monthly visitors (+2,525%).
- Page 1 rankings: 0 to 67 commercially relevant keywords.
- Organic MQL contribution: 0% to 38% of total MQLs.
- ChatGPT citation rate: top 3 mentioned brand in 8/10 queries tested.
- Domain Authority: 14 to 38 in 11 months.
Monthly Organic Visitors
0
k
Page 1 Rankings
0
MQLs from Organic
0
%
Month Timeline
0
"Our content team had been writing for 3 years with nothing to show for it in search. Peritum's keyword architecture gave every piece of content a job to do. The AEO work meant ChatGPT was recommending us within 4 months."
